Social Media Panic

Social Media Panic I think it’s time to invent this new phrase. Do me a favour and share my new linguistic revelation with your friends and followers on all your social media platforms. Just click that little thumbs-up icon right now. Go on. Don’t read to the end - just share my pearls of wisdom with all and sundry immediately. After all, that’s how

By |2016-10-21T13:41:11+00:00October 21st, 2016|Categories: Social media|Tags: , , |

The complete A – Z of winning PR – part two

The A-Z of winning PR Last week I covered the A-M of winning PR, so continuing with that theme here are my thoughts on N-Z. NEWSWORTHY. Does your story pass the “so what?” test? You can find out more about this in our blog “What makes a story newsworthy?” OVER-EGG. While it’s true that journalists love hyperbole, resist the temptation to over-egg your story

By |2016-10-19T11:35:30+00:00October 14th, 2016|Categories: PR|Tags: , , |

Why I have banned press releases

Why I have Banned Press Releases. You’ve read loads of them. You may have written lots of them and many may have been published. But I have banned them. Why? Because the concept is fundamentally flawed. The Press Release - it’s the time-honoured conduit still used by PR professionals to send their clients’ message to journalists. The aim is to get the journalist to

By |2016-10-14T22:05:49+00:00September 30th, 2016|Categories: PR|Tags: , |

What makes a story newsworthy?

So what makes a story newsworthy? You might think you have the scoop of the century, an amazing story that everyone needs to know about, so you send it out to papers, sit back, wait for the editor to call you…and nothing. Not a single paper runs the story and you’re probably left feeling deflated, fed up and wondering what you did wrong? So

By |2016-10-14T22:05:50+00:00August 16th, 2016|Categories: PR|Tags: |

The Seven Deadly PR Sins

The Seven Deadly PR Sins Like most journalists and news editors, my inbox is always full of press releases from eager PR execs, desperate to catch my attention and persuade me to help push their story. But some of them don’t even get read. Why? Well, here are my top seven deadly PR sins, avoid them and there’s a chance your email will at

By |2016-10-14T22:05:51+00:00July 28th, 2016|Categories: Marketing, PR|Tags: , , , , , |
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