Using Facebook can boost your PR campaign

Does Facebook have a role to play in modern PR campaigns? Facebook will boost your PR campaign. Admit to spending time on Facebook these days and many people will look at you like you’ve just admitted your worst, dirty little secret. It’s almost fashionable to deny liking the social media giant, but with more than 1.71 BILLION USERS logging in monthly it’s an incredibly

By |2016-11-04T13:23:29+00:00November 4th, 2016|Categories: PR|Tags: , |

The complete A – Z of winning PR – part two

The A-Z of winning PR Last week I covered the A-M of winning PR, so continuing with that theme here are my thoughts on N-Z. NEWSWORTHY. Does your story pass the “so what?” test? You can find out more about this in our blog “What makes a story newsworthy?” OVER-EGG. While it’s true that journalists love hyperbole, resist the temptation to over-egg your story

By |2016-10-19T11:35:30+01:00October 14th, 2016|Categories: PR|Tags: , , |

The complete A – Z of winning PR – part one

The complete A-Z of winning PR Companies need to embrace winning PR and seek out every opportunity to get their stories in the news. But if you’ve ever looked for an easy-to-understand guide to successful PR then you may well have ended up even more confused because there are just so many different ideas and opinions. This handy A - Z guide to effective

By |2016-10-14T22:05:49+01:00October 10th, 2016|Categories: PR|Tags: , |

Why I have banned press releases

Why I have Banned Press Releases. You’ve read loads of them. You may have written lots of them and many may have been published. But I have banned them. Why? Because the concept is fundamentally flawed. The Press Release - it’s the time-honoured conduit still used by PR professionals to send their clients’ message to journalists. The aim is to get the journalist to

By |2016-10-14T22:05:49+01:00September 30th, 2016|Categories: PR|Tags: , |

Why PR will fail without strong visual content

Why your PR campaign will fail without visual content Visual communication isn't new, is it? So why don’t more businesses use it?     Look at the image above. What do you see? This image tells a story, doesn't it? It’s actually a prehistoric cave painting and reinforces my point that visuals have been around forever. Even the Greek philosopher Aristotle stated: “ There

By |2016-10-14T22:05:50+01:00September 19th, 2016|Categories: PR|Tags: , |

Why great storytelling is essential for PR

Why great storytelling is essential for PR Great storytelling must be part of any PR campaign and can catapult your business to success. I’ll explain why. The answer is simple really…because people love to read stories. Steve Clayton, Chief Storyteller at Microsoft goes as far as saying that “the human brain is hardwired to remember stories..” But to keep people engaged, they have to

By |2016-10-14T22:05:50+01:00September 12th, 2016|Categories: PR|Tags: , , |

The language behind a winning PR photograph

The language of a winning PR photograph Language is the key method employed by all animals to express how they feel, what they need and who they’d like to mate with. But without the luxury of written and spoken words, most species have to resort to some rather unsavoury methods such as sniffing one another’s nether regions to decipher and transmit this very primeval

By |2016-10-14T22:05:50+01:00September 5th, 2016|Categories: Photography|Tags: , |

Four PR myths busted

Four PR myths busted! Honestly, you’d be amazed at the misconceptions we regularly hear about PR. And most often from the very people who should be embracing the opportunities a creative PR campaign would offer them. It seems PR has earned itself a bad rap, with some people thinking we’re all like Edina from AbFab, or worse a fluffy champagne airhead whose favourite expression

By |2016-10-14T22:05:50+01:00August 26th, 2016|Categories: PR|Tags: , |

The Seven Deadly PR Sins

The Seven Deadly PR Sins Like most journalists and news editors, my inbox is always full of press releases from eager PR execs, desperate to catch my attention and persuade me to help push their story. But some of them don’t even get read. Why? Well, here are my top seven deadly PR sins, avoid them and there’s a chance your email will at

By |2016-10-14T22:05:51+01:00July 28th, 2016|Categories: Marketing, PR|Tags: , , , , , |