So what makes a story newsworthy?

You might think you have the scoop of the century, an amazing story that everyone needs to know about, so you send it out to papers, sit back, wait for the editor to call you…and nothing.

Not a single paper runs the story and you’re probably left feeling deflated, fed up and wondering what you did wrong?

So to help you get it right next time here are our top five tips for making sure your story makes headline news!

Timing

When did it happen? You’d be amazed how many press releases are sent out to busy news desks with stories that happened weeks, if not months, ago.

There’s a big clue in the word NEWSpapers that should give it way – if it didn’t just happen then it’s not news, it’s history!

Impact

The “so what?” or “like me” factor. Does anyone, apart from you, think it’s important or matters? What are the consequences of the story? Will it affect thousands of people or just a few? Can anyone relate to what happened? Does it really matter?

Extremes

You’ll often see stories with headlines starting “Is this the UK’s biggest…?” or “Check out the world’s smallest…”

A good news story has something unique to tell the reader. Reporters love extremes and superlatives.

Conflict

It’s a sad fact of news reporting that papers love conflict.

People disagreeing, David vs Goliath stories, the little man taking on the big corporate giant.

Human interest

We’re all a little voyeuristic at heart and want to see inside other people’s lives.

Human interest stories are popular – a look around someone’s pride and joy garden, how a family coped when a fire left them homeless, why a 90-year-old man is taking on his first marathon.

If your story has at least one of these components there’s a good chance it’s a tale worth telling.

And if it is, then give us a call and talk to one of our reporters, after all, we make the news most days!

By |2016-10-14T22:05:50+00:00August 16th, 2016|Categories: PR|Tags: |

About the Author:

Rod
Rod takes the pictures. He has a degree in journalism, and set up a news-photo agency in 2006 working with dozens of photographers, selling their pictures to national and international publications. He's worked with many corporate clients, PR executives and media relations teams is a keen cyclist, runner and motorcyclist.
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