The F Stop Blog
Welcome to the F Stop blog. A randomness of thoughts from Rod Kirkpatrick and the team.
The complete A-Z of winning PR Companies need to embrace winning PR and seek out every opportunity to get their stories in the news. But if you’ve ever looked for an easy-to-understand guide to
Why I have Banned Press Releases. You’ve read loads of them. You may have written lots of them and many may have been published. But I have banned them. Why? Because the concept is
Why your PR campaign will fail without visual content Visual communication isn't new, is it? So why don’t more businesses use it? Look at the image above. What do you see? This
Why great storytelling is essential for PR Great storytelling must be part of any PR campaign and can catapult your business to success. I’ll explain why. The answer is simple really…because people love to
The language of a winning PR photograph Language is the key method employed by all animals to express how they feel, what they need and who they’d like to mate with. But without the
Four PR myths busted! Honestly, you’d be amazed at the misconceptions we regularly hear about PR. And most often from the very people who should be embracing the opportunities a creative PR campaign would