The F Stop Blog
Welcome to the F Stop blog. A randomness of thoughts from Rod Kirkpatrick and the team.
Why should we be wary of jumping on the social media bandwagon for PR campaigns Only a few years ago, having a website was seen as the new essential tool for all businesses. You may
Why I am keeping a social media diary this year. A New Year and already another broken resolution! Well, that’s how I usually start each year, but then again I tend to pick ridiculously
How improving your Facebook page can boost your PR success Just having a presence on the social media giant Facebook is no guarantee you’ll get instant success, like every other PR tool you have to
Does Facebook have a role to play in modern PR campaigns? Facebook will boost your PR campaign. Admit to spending time on Facebook these days and many people will look at you like you’ve
Social Media Panic I think it’s time to invent this new phrase. Do me a favour and share my new linguistic revelation with your friends and followers on all your social media platforms. Just
The A-Z of winning PR Last week I covered the A-M of winning PR, so continuing with that theme here are my thoughts on N-Z. NEWSWORTHY. Does your story pass the “so what?” test?
The complete A-Z of winning PR Companies need to embrace winning PR and seek out every opportunity to get their stories in the news. But if you’ve ever looked for an easy-to-understand guide to
Why I have Banned Press Releases. You’ve read loads of them. You may have written lots of them and many may have been published. But I have banned them. Why? Because the concept is
Why your PR campaign will fail without visual content Visual communication isn't new, is it? So why don’t more businesses use it? Look at the image above. What do you see? This
Why great storytelling is essential for PR Great storytelling must be part of any PR campaign and can catapult your business to success. I’ll explain why. The answer is simple really…because people love to