Jo

About Jo

I've been running the business side of the operation since 2006. My role is multi-faceted from managing the finances and running the diary, to story researcher and everything in between.

Why PR will fail without strong visual content

Why your PR campaign will fail without visual content Visual communication isn't new, is it? So why don’t more businesses use it?     Look at the image above. What do you see? This image tells a story, doesn't it? It’s actually a prehistoric cave painting and reinforces my point that visuals have been around forever. Even the Greek philosopher Aristotle stated: “ There

By |2016-10-14T22:05:50+01:00September 19th, 2016|Categories: PR|Tags: , |

Why great storytelling is essential for PR

Why great storytelling is essential for PR Great storytelling must be part of any PR campaign and can catapult your business to success. I’ll explain why. The answer is simple really…because people love to read stories. Steve Clayton, Chief Storyteller at Microsoft goes as far as saying that “the human brain is hardwired to remember stories..” But to keep people engaged, they have to

By |2016-10-14T22:05:50+01:00September 12th, 2016|Categories: PR|Tags: , , |
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